Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number ‘2’ in the world for number of people living with HIV—with about 3.3 million infected.
At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births.
MARKETING AND CUSTOMER EXPERIENCE MANAGER
DETAILS:
DKT Nigeria is looking for an experienced Marketing and Customer Experience Manager to lead its newly created customer service brand. DKTs’ current portfolio of brands includes contraceptives products and services. Product brands includes Fiesta & Kiss condoms, Levofem oral contraceptives, Postpill emergency contraceptives, Lydia IUDs and DKT Press 3 three- month contraceptive injections. Service brand includes a network of trained doctors, nurses and other health providers who regularly stock and dispense our products. These brands are advertised to consumers within the scope and limits of consumer and ethical advertising protocols.
DKT’S customer service brand elements include a dedicated youth friendly website, toll free customer care center with in-bound and outbound phone call and mobile text messages, webchat and a “clinic finder” app. Role of customer care brand is to connect all DKT products and services directly to consumers by advertising & promoting all brand elements to increase use of DKT products and services. This position is located in Lagos.
MARKETING AND CUSTOMER EXPERIENCE MANAGER
Responsible for customer acquisition and customer retention for an integrated customer service digital platform
Responsible for defining, building, promoting of the customer service digital platform& brand image and equity.
Provide leadership and direction on the route to market on digital and traditional marketing.
Oversee the development and implementation of effective customer experience strategies with the aim of enhancing the customer base.
Develop and maintain a distinctive, differentiated and engaging customer brand proposition beyond the nonprofit / family planning industry and benchmark within the world of healthcare and other social and commercial sector service and generic brands.
Working with Research, M&E manager to use consumer insights in periodically tracking achievement of deliverables and redesigning the brand standards/specification.
EDUCATION & EXPERIENCE
Business Management or MBA or related discipline
5-7 years’ experience.
Product and/or service design
Brand Management for a significant, lauded service based brand across communications, product and service offering on E-commerce industry
Managing, developing and implementing brand and customer centered strategies at the online marketplace including Product/ service design, branding design (creative look/feel/tone),
Use of research to evidence and plan, commercial cost /quality understanding.
TO APPLY
Interested and qualified candidates should send their CV with subject tagged ‘Marketing and customer experienced manager’ to info@dktnigeria.org
DUE DATE: 28 December, 2017
Marketing and Customer Experience Manager at DKT International, Wednesday 29, November 2017
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